“…H&M has enlisted American figurative artist Alex Katz, known his brightly colored portraiture, as the latest to design a capsule collection. Katz’s signature style will be woven into clothing for men and women as well as homewares. “The partnership with H&M surpassed my expectations,” Katz told Vogue. “It is exciting for me to work with H&M to make my art more accessible to more people.” “As Alex Katz Teams Up With H&M Are Artist Collabs the New Fast Fashion Trend?” Kyle Munzenrieder, W Magazine.
Continuing on from yesterday’s questions about commerce and an artist’s involvement in that commerce….
Today we have Alex Katz working his magic for H&M. Now what the firm means by his “signature style” I can’t say. How would this translate into clothing? Maybe the flattened, toned color, the abstracted line, and the red lipsticks will be featured. Maybe these clothes will radiate a kind of mid-50s to early 60s “Breakfast at Tiffany’s” feel, the same feeling that pervades Katz’s figurative work. Maybe the signature style is about colorful, well dressed, contented Preppies enjoying the fruits of the American Empire. Alright, that’s a bit OTT, but so what? I’m not really keen on Katz’s portraiture which to my eye comes across like American Anime, but his landscape work on the other hand is beautiful – decorative, assured and visual at once. Maybe these bucolic paintings will be made into pattern which could easily be done. There aren’t any photos of the clothing line yet, so I’m talking from an uninformed place – which has never stopped me before….
But all that aside – I have to ask again – why would successful and well-regarded artists do this sort of thing? Is it the money? Is it the chance to reach out to a wider audience – as so many artists like to claim? Yesterday, I discussed my questions about Barbara Kruger designing a label for a winery, because her work, or my interpretation of her work, IS critiquing Consumer Culture, using its very own advertising tools to have a go at it. The work is political, social, anti-consumerist in its stance. So seeing her work on a bottle of wine rang my bell. Again, I don’t know the context of her involvement so I may be shooting my mouth off while stuffing in all ten toes at the same time. I kinda hope that’s the case. Then I can remove my feet, apologize for my ignorance, and put her book back on my library shelf. I’ve always been very impressed with the snarky stridency of Ms. Kruger’s work.
Alex Katz on the other hand, well, I’m not so sure that this kind of work is outside of commerce, or better yet, it’s not critiquing commerce or society or politics or much of anything, really. His work documents, glorifies and beautifies a certain kind of lifestyle in America. There’s nothing much to argue about in these images. His work does indeed have a “signature style”. His color is wonderful, and there’s a quirky flatness that makes the paintings feel contemporary. There isn’t a lick of tension to be seen anywhere. His subject matter and painting style is profoundly bourgeois, and his work continues the 19th Century “Belle Epoque” painting tradition. I would like to think that Mr. Katz is a most contented human being and a gracious man to be around – but then what do I know? He might very well be Satan making serene paintings to pull us over to the dark side. In any case I believe that he’s managed to perfect his own version of Matisse’s armchair…
“What I dream of is an art of balance, of purity and serenity devoid of troubling or depressing subject matter – a soothing, calming influence on the mind, rather like a good armchair which provides relaxation from physical fatigue.”
And if I think about it – I guess this kind of thing would be perfect for a clothing line.