Charlie Finch is joining in on our discussion about the art world business model. Over at Artnet Charlie lets it rip about the art collective as an antidote to the ridiculous business structures and fear mongering that takes place in the corporate art world.
…we in the art world have become so brainwashed by the market model of contemporary art that we forget that the entire history of 20th-century art was a collective phenomenon. Or perhaps you have never heard of the Fauves, the Futurists, the Blaue Reiter, the Dadaists, the Cubists, the Surrealists, the Ten, the Gutai Art Association, CoBRA, the Oz Collective, the Guerrilla Girls, Colab or the Royal Art Lodge?
In our discussion of Style VS Brand Hans Heiner Buhr layed out a similar idea about an online collective through his Art Club Caucasus. As Hans explains:
…the power is the network of ideas, concepts, styles which is only in state for a couple of years now. So it’s a very early stadium. I remember the feel of joy, when I got connected to the Internet in 2000 here from the Georgian Hinterland (I was connected in Berlin in 1994). I got able to publish my works to the world, to the few, for whom it is of interest, the dictatorship of Media, Galleries, Curators, Museums, bad time ~ bad~ place~ handicaps were destroyed.
Carla Knopp also discusses the needs of an artist to market, to be seen, especially in the age of quick clicks and jpegs. In her reasoned comment to Hans’ post she finds that the collective is more a launching pad for ideas. It provides not only community, but a chance to further one’s own creative impulses with the one caveat that systems create rules that can come to limit an artists needs:
A collective provides the power of ready-identity, and also the creative potential of working within a framework, and working from others. This can stimulate one’s ideas, but it does so at the risk of creating myopia. However free-flowing and inventive are a collective’s individuals, the very nature of a collective framework is to distinguish one grouping of ideas. This creates an artificially focused set of values, and non-collective created work may fall into a blind spot.
Charlie is absolutely correct in detailing that the power for change lies within the artists’ community. How we shape things, how we use our creativity will determine what the shape of the art world will look like. WE ARTISTS CAN NOT AFFORD TO BE LAZY ANY LONGER. That is part of the reason for our current discussion about Style VS Brand. We wanted to take a clear look at what artists have to say about the market and how it effects their work. We also wanted to posit other ideas about what is possible for us, how things might be changed and how we might proceed. Keep up the fantastic work Charlie, and we invite you to expand on your thoughts and take part in the discussion here on Henri! Stay tuned for more Style VS Brand.